QUICK LOOK-7-Eleven x Dunk Low SB

The highly controversial collaboration which was anticipated for a release in the summer of 2020 between global corporate institution 7-Eleven and Nike has officially been scrapped and indeed will not see a retail release. Representatives from 7-Eleven & the creatives over at Nike collaborated to produce an infamous variation of the SB dunk low; which is decorated with the true colours of the famous variety store most commonly known for their Big Gulp self-serve drinks. This sneaker embellishes the 7-Eleven colour scheme; the toebox is painted in a red, which transitions to the green mid panels, and eventually ending with an orange heel. The 7-Eleven emblem is prominently embroidered on the heel for all to see, and the Nike branding on the rear of the sneaker follows suit with the signature palette sporting a trio of orange, green, and red. The sneaker is completed with a white midsole and gum outsole and comes with three different lacing options aside from the factory laced white laces. This sneaker was immediately criticized by the sneaker culture once pictures surfaced on the internet and instantaneously received mixed reviews. It should be noted that the cancellation of the 7-Eleven Dunk Low SB has been tied to the cancellation of the 2020 Summer Olympics which were to be held in Japan. By country, Japan owns the highest percentage of 7-Eleven’s worldwide, and the 2020 Summer Olympics were going to be the first to debut skateboarding as an Olympic sport. With the addition of this information, it helps logically explain how this odd collaboration came to be. However, whoever was able to secure a pair of these sneakers prior to the release being scrapped now has a super grail in their collection. Will these ever compare to the rarity of the "Freddy Kreuger," SB Dunks? How many pairs of the 7-Eleven SB Dunks do you think have been produced? 

Make sure to visit our Instagram page @lowendco to see what the people are thinking in the comments and feel free to voice your own opinions on this sneaker that could have been!! 



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